Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are linked as they leverage search engines like Google to drive traffic and enhance visibility.
Sometimes the terms are used together to reference a similar set of activities, which can be confusing for those of us who aren’t as familiar with this world.
But while they have the same purposes, there are differences. Marketers need to understand what these are to leverage SEO and SEM in marketing activities and to feed into search intent.
It’s worth mentioning the recent Google API documentation leak which gave marketers a rare glimpse into what factors the search engine really uses to rank content.
In this article, we look at the key differences between SEO and SEM, how to use them successfully to boost the visibility of any product, service, or company and the implications of artificial intelligence (AI) on search marketing.
